A broken model

In the time it takes to read this paragraph, 20 truckloads of clothes will have been incinerated or sent to landfill. That’s one every second. This is an ecological, social and economic catastrophe. Worldwide, only 1% of used textiles are recycled into new garments.

Meanwhile, we keep producing more and more clothes from virgin material. Demand for cellulose-based fibres alone grows by 10% every year, whilst we cannot keep expending farmlands to grow cotton or chopping trees to produce viscose.

Together, we must break
this destructive cycle.

Used textiles

Each year, 92 million tons of textiles are incinerated or sent to landfill

A pressing challenge

The obvious solution is recycling but textile recycling technologies face 3 challenges. To make matters worse, sorting is so complicated it is mostly done by hand and is therefore very costly.


Textiles are not made from one single material but from a multitude, sometimes combined, that each require their own recycling solution.


They are fun to wear but a nightmare to recycle and again, even a single garment can encompass multiple dyes.


All those buttons, zippers, sequins and embroidered elements are obstacles to processing textile fibres.

Recycled material

95% of recycled fabric is made up of recycled polyester, mainly from plastic bottles

The current supply for recycled material is scarce and open looped